L'Oréal Paris Beauty Genius
Virtual Beauty Companion Powered by GenAI
Before being a technological solution, Beauty Genius embodies a vision: to make beauty available and accessible to everyone, in line with L'Oréal "Beauty for All" mission. The aim is to reinvent the consumer experience by offering support throughout the beauty journey, with personalized product recommendations and advice on how to use them.

Experts

Key Learnings

Get personalized beauty routine recommendations

Select the right product matching skin and goals

Know how to best use each beauty product

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