Apple Vision Pro
An Immersive Experience
For businesses that deploy it wisely, spatial computing and AR are a game changers. By checking many boxes—dramatically different and better customer experiences, greater efficiency and productivity, and new revenue streams—spatial computing and AR can transform the competitive landscape. To seize the potential, business leaders need to zero in on where—of all its possible applications—AR really makes a difference. BCG found that the most compelling uses fall under ten distinct scenarios, presented in the slideshow below.
Experts
Key Learnings
Strategic Opportunity
Spatial computing, combining technologies like GenAI, IoT, and 5G, is the next frontier in creating competitive advantages by merging digital and physical worlds.
Transformative Applications
Key use cases contextual analytics for real-time data, virtual training environments, and immersive experiences that transcend physical limitations.
Implementation Steps
To adopt spatial computing, organizations should identify use cases, develop proof-of-concept projects, and scale initiatives with a focus on change management and continuous adaption.
Ten Paths to Value
Virtual Reality (VR) immerses users in a computer-generated environment, whereas Augmented Reality (AR) enhances the real world by overlaying digital information onto the physical environment. AR typically uses goggles or glasses, allowing users to see additional information like sensor readings, repair instructions, or hidden hazards while keeping their hands free for interaction.
These AR capabilities drive the ten scenarios presented in the slideshow, offering unique value across various applications. Although healthcare, manufacturing, operations, and retail are prime examples, AR technology can be beneficial for virtually any type of business.
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